World Cup fans hunt for “superfake” jerseys

As demand builds for FIFA World Cup merchandise, a global counterfeit market moves alongside it, producing and selling fake jerseys, boots and memorabilia at scale. Hong Kong plays a key role in this network.

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Hong Kong’s famous Ladies’ Market is seeing a surge in demand for counterfeit football jerseys as World Cup fever sweeps through the city. From low-cost replicas to sophisticated “super-fakes” that can be difficult to distinguish from authentic merchandise, the booming trade highlights the global challenge of counterfeit sports apparel.

As shoppers hunt for bargains, customs authorities are stepping up enforcement efforts, recently intercepting millions of dollars’ worth of fake FIFA World Cup merchandise destined for overseas markets. Industry experts warn that high-quality counterfeits may be linked to organised criminal networks, while collectors and retailers argue that authentic jerseys retain long-term value. Amid rising demand and tighter scrutiny, the battle between genuine football merchandise and increasingly convincing knock-offs is intensifying.

This video summary was created by AI from the original DW script. It was edited by a journalist before publication.

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