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Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuKraft Heinz is rolling out new products and making moves to grow its struggling business that should boost shares, according to RBC Capital Markets. The bank initiated coverage of the food and beverage stock with an outperform rating. It also put a $32 price target on shares, implying 29% upside from Wednesday’s close. “The Kraft Heinz ‘seesaw’ will tilt in the company’s favor in 2027 (e.g. growth will overwhelm declining businesses),” analyst Nik Modi said Thursday in a note to clients. “Early evidence would suggest the company’s reinvestment in price, innovation and marketing (supported by $700M in reinvestment) is already having a positive impact, and we expect further improvement over the remainder of 2026 with more of a step function change in 2027.” Kraft Heinz has fallen nearly 4% over the past year, due in part to shifting consumer trends. The S & P 500 is up 14% in that time. KHC 1Y mountain Shares are down nearly 4% over the past 12 months. However, RBC expects Kraft Heinz will notch 0.9% organic growth in 2027 versus the Street’s consensus of 0.4%. Modi noted that innovations across several of the company’s brands could drive value to shares. “Innovations like PowerMac and Capri Sun Hydrate are addressing real consumer needs rather than defending shelf space,” Modi wrote. “We believe investors have assumed the progress will stall (as we have seen with other packaged food stocks investing back into the market). We disagree. In every trade discussion we conducted, KHC’s innovation slate for 2027 was described as robust and strategically focused.” RBC’s call goes against consensus on Wall Street. Of the 20 analysts covering Kraft Heinz, 15 have a hold on the stock, LSEG data shows.Read More