Alicia Sanchez is an Afro-Latina marketing strategist and entrepreneur who helps businesses build lasting customer relationships through email marketing, retention, bilingual strategy, and brand activations. Alongside her wife, Luci Peraza, she co-founded Felicita & Faustina, a creative studio and stay-and-create experience in Andalucía, Spain. In their writing, Alicia and Luci bring a marketer’s eye and a business owner’s perspective to entrepreneurship, creativity, and building a life on your own terms.
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We left the U.S. for Spain and bought a house for $72,000—’It was one of the biggest leaps of faith we’d ever taken’Alicia Sanchez, Contributor1 Hour Ago
