Tag: Adidas AG
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Nike was once China’s sneaker king. Here’s why its sales have fallen 30%
China was once Nike’s fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.
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Adidas is more than a one-off World Cup trade, says UBS. Here are 3 reasons why
UBS spelled out three reasons why Adidas is primed for longer-term growth beyond the World Cup.
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Nike is set to report earnings after the bell. Here’s what to expect
Nike is expected to report another quarter of declining sales as the sneaker giant struggles to regain strength under its turnaround strategy.
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The brands winning with World Cup advertising may not be the sponsors
The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.
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