Tag: advertising
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Here’s what to expect when Netflix reports earnings after the bell
Investors will be looking for updates on Netflix’s ad-supported business, engagement metrics and how the streaming giant continues to consider potential M&A.
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Meta enters AI image model race in bid to court advertisers and subscribers
Meta has announced Muse Image, its first AI model for image creation, as it seeks to attract creators and advertisers to its offerings.
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The brands winning with World Cup advertising may not be the sponsors
The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.
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Do FIFA’s ‘hydration breaks’ threaten the culture of football?
Every World Cup game has been interrupted due to new scheduled “hydration breaks”, a move from FIFA which has been met with a chorus of boos. What’s behind the interruptions, and why are they so controversial?
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European CMO of the Year: Chief marketers compete at Cannes Lions
From L’Oréal and Ferrari, to LEGO and Gymshark, 29 senior marketing leaders are competing for the inaugural European Chief Marketing Officer of the Year award at Cannes Lions.
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Elections advertising spend for 2026 expected to reach record high, outpacing presidential years
High-profile 2026 midterm races in California, Texas and other key states are driving higher spend earlier in the cycle, AdImpact found.
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Commentary: Google’s AI shift is causing a collective freak-out
Google’s AI evolution is taking the company into uncharted waters, though that may be less of a problem for parent company Alphabet than for advertisers, says Parmy Olson for Bloomberg Opinion.
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