Tag: bmw
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BMW to Volkswagen: How deep is Germany’s auto industry cull?
BMW joins VW, Porsche and Mercedes-Benz in cutting thousands of jobs, as Chinese rivals erode their market share. DW recaps the major reforms German automakers are pursuing to safeguard their future.
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BMW to cut up to 8,000 jobs
Nearly half of BMW’s German staff will receive a voluntary redundancy offer in the carmaker’s bid to reduce staff by about 8,000 people.
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Germany news: BMW to cut up to 8,000 jobs
The German auto giant BMW has become the latest German car company to announce major job cuts, projecting to shed 8,000 by the end of 2027. Meanwhile, new ministers are set to join the German government. DW has more.
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Audi continues U.S. product push with three-row Q9 SUV
Audi sales have struggled in the U.S. over the last several quarters. The brand has been hit by tariffs and a market shift away from EVs. New product may help.
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Ferrari’s marketing boss quits after backlash over first EV
The man who shaped Ferrari’s image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.
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Chinese EV makers are reshaping the auto industry. Can legacy brands catch up?
As Chinese EV manufacturers expand worldwide, legacy automakers face growing pressure to compete on technology, scale and cost.
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BMW warns of ‘significant’ profit decline as shares fall 7%
The German luxury carmaker lowered its profit outlook for 2026 as sales slump in China and the conflict in the Middle East weighs on energy prices and consumer confidence.
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