Tag: Cannes Lions
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WeRoad co-founder Fabio Bin on the business of making new friends
Speaking to Euronews in Cannes after being shortlisted for the European CMO of the Year Award, Fabio Bin explained he turned a personal frustration into a fast-growing social travel brand.
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Serviceplan CEO Haller on why “marketing is more important than ever”
Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the “whole customer journey” where “data, technology and creativity” meet.
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LEGO’s Julia Goldin named European CMO of the Year at Cannes Lions
Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.
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European CMO of the Year: Chief marketers compete at Cannes Lions
From L’Oréal and Ferrari, to LEGO and Gymshark, 29 senior marketing leaders are competing for the inaugural European Chief Marketing Officer of the Year award at Cannes Lions.
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