Fact check: How AI is selling you weight loss

A viral TikTok weight-loss journey seemed authentic. But DW Fact Check found identical bodies and movements with different faces on accounts linked to Her75. Real users or AI-generated personas selling an app?

Digital WorldGlobal issues

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Digital WorldGlobal issueshttps://p.dw.com/p/5JKaR

A weight-loss transformation on TikTok looks like a real personal journey. But when DW Fact Check compared the footage, the same body and movement appeared on several accounts – with different faces. We documented at least 11 TikTok accounts pointing to the app Her75 through bios, comments, hashtags or video context. Some videos had millions of views. So who is behind these “transformations”?

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