Naughty Flicks

Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuMicron Technology has more than tripled since the beginning of the year, but its rally is just getting started, according to D.A. Davidson. The investment bank hiked its 12-month price target on the memory chipmaker by 43%, to $3,000 from $2,100, and reiterated a buy rating on Boise, Idaho-based Micron. The new price target implies 187% upside from Micron’s Tuesday close of $1,.045.56. After meeting with management, “We concluded that investors are early in their journey of understanding MU’s value and believe that journey will lead them to assigning a far higher multiple,” Davidson analyst Gil Luria said Wednesday in a note to clients. “If you don’t buy it, they will.” Micron has already soared 266% in 2026 and 463% in the past year, boosted by an artificial intelligence boom that’s led to shortages in memory components needed to manage and store data. MU YTD mountain Micron is up 266% in 2026 Demand is so intense it’s likely to continue to “outstrip supply” over the next two years, according to D.A. Davidson. “Memory is a lever for better AI performance,” Luria wrote. “AI models generate better results with more memory, run faster with more memory ,and have longer context windows with more memory. That observation is driving the increases in demand that is due to outstrip supply in 2027 and 2028.” Micron aims to tie 50% of revenue to long-term, strategic customer agreements, Luria said. Because those contracts aren’t easily cancelable, sales are effectively guaranteed for the next few years, reassuring a wider range of investors of the sustainability of Micron’s business, D.A. Davidson said. The recommendation matches the Wall Street consensus, where 46 of 50 analysts rate Micron a buy or strong buy, LSEG data shows.Read More