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watch nowVIDEO06:00Apple’s WWDC 2026 kicks off today: Here’s what to expectSquawk on the Street
Apple doesn’t typically release new iPhones during the summer, but the software updates revealed on Monday at WWDC will launch alongside new hardware in the fall. Apple will also reveal more of its artificial intelligence strategy, including updates to Siri and its partnership to use Google‘s Gemini models.
Apple stock has neared record highs in recent weeks as investors and analysts approved of a Google AI partnership announced in January and the latest iPhones have shown strong, continuing sales momentum.
But Apple needs to communicate to investors that it has a strong plan to win in AI and needs to convince developers that Siri and the company’s Apple Intelligence platform are worth building for.
It’s the last annual developer conference for Tim Cook as CEO of Apple, and also an opportunity for the incoming CEO, John Ternus, to communicate directly to Apple’s developers, employees, and fans.
What you need to know:
CNBC reporters are on the ground in Cupertino, California, and will track what the iPhone maker says about Apple Intelligence, Siri, iOS, iPadOS, macOS, watchOS, visionOS and tvOS, plus any impact on developers, consumers and investors.
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Can Cook change Apple’s AI momentum?
CHENGDU, CHINA – MARCH 18: Apple CEO Tim Cook attends a special event marking Apple’s 50th anniversary at the Apple Taikoo Li Chengdu store on March 18, 2026 in Chengdu, Sichuan Province of China.VCG | Getty Images
The biggest question facing Apple for WWDC is if it can finally deliver the AI experience it promised two years ago.
Apple Intelligence has been “one of the big black eyes” of Cook’s tenure, according to Dan Newman, CEO of The Futurum Group.
Newman told CNBC that WWDC is Cook’s last chance to show a turning point in the company’s AI strategy before Ternus takes over.
—Chris Eudaily
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Tim Cook shares a star-studded ‘Good morning’
Cook kicked off the day by sharing a “Good morning” video compilation on X featuring stars from across the entertainment industry like Druski, Jimmy Fallon, Whoopi Goldberg, Harrison Ford and Michael B. Jordan.
—Chris Eudaily
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John Ternus named Apple’s eighth CEO
John Ternus, Apple’s V.P. of Hardware Engineering, discuss the latest development for the iPad Pro during an event to announce new products Tuesday Oct. 30, 2018, in the Brooklyn borough of New York.Bebeto Matthews | AP
Apple announced a CEO transition on April 20, naming Senior Vice President of Hardware Engineering John Ternus as Tim Cook’s replacement.
Cook will take the role of executive chairman on Sept. 1. Cook succeeded Steve Jobs in 2011, shortly before Jobs’ death.
Ternus has been at the iPhone maker for 25 years.
—Chris Eudaily
1 Hour Ago
How to stream Apple’s WWDC
WWDC 2026 runs through June 12, but the first day features the keynote and most of the announcements.
The keynote can be streamed on YouTube, at apple.com or on the Apple TV app. Apple will also hold a more technical “Platforms State of the Union” talk later on Monday.
—Kif Leswing
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