Tag: Brands
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L’Oreal, Estée Lauder: India’s Gen Z are driving up a mega boom in its beauty market
E-commerce, rising income levels and the world’s largest youth population are fuelling India’s beauty boom.
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The rise of fashion slop: How algorithms are now shaping what we wear
Fast fashion and mall brands used to look to the runways for inspiration. Now, much of their output has been run through an algorithm.
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IN FOCUS: China mastered manufacturing. Can it now build the world’s next big brands?
From beauty and fashion to tech and lifestyle, Chinese brands are winning over shoppers at home and setting their sights overseas. What will it take to win over consumers around the world?
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Volkswagen planning to cut up to 100,000 jobs globally
The group, which includes Porsche and Audi, has faced a steep fall in profits and tough competition from China.
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The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
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Versant
Explore jobs at a modern media company with a blueprint for versatility, growth, and innovation.
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Amelia Lucas
Amelia Lucas is a restaurant reporter for CNBC. She covers publicly traded restaurant companies like McDonald’s and Starbucks, as well as broader industry trends. Her coverage also extends to Coca-Cola, PepsiCo and other food and beverage companies. She joined CNBC in 2018 after graduating from the College of William & Mary, where she studied English…
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