Tag: braze deal

  • Salesforce deepens AI bets with $5.66 billion Braze deal

    Salesforce deepens AI bets with $5.66 billion Braze deal

    Oct 20 : Salesforce said on Tuesday it would acquire Braze in a deal valued at about $5.66 billion, eyeing the New York-based company’s AI-driven personalization tools to strengthen its business software offerings. The deal is the latest bet by Salesforce to accelerate its AI transition as investors worry tha

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