Tag: marketing
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I quit my marketing job to walk dogs for 4 months: It’s ‘one of the most valuable professional experiences I’ve ever had’
“People sometimes assume dog walking was a gap or detour in my career. I see it as one of the most valuable professional experiences I’ve had,” says Sally Simmons.
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E.l.f. Beauty CFO Mandy Fields on consumers, pricing and building a foundation in cosmetics
Mandy Fields, E.l.f. Beauty CFO, says E.l.f. is staying true to its mission of making beauty accessible and is using social media to create brand awareness.
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Why brands like E.l.f., Wendy’s and Gap are branching out into original music
E.l.f. Beauty released an album titled “Mirror Mix” as the brand plans to increase its marketing spend for the rest of the year.
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Alicia Sanchez
Skip Navigation Alicia Sanchez is an Afro-Latina marketing strategist and entrepreneur who helps businesses build lasting customer relationships through email marketing, retention, bilingual strategy, and
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Serviceplan CEO Haller on why “marketing is more important than ever”
Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the “whole customer journey” where “data, technology and creativity” meet.
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Ferrari’s marketing boss quits after backlash over first EV
The man who shaped Ferrari’s image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.
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LEGO’s Julia Goldin named European CMO of the Year at Cannes Lions
Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.
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You have to fail at AI to succeed, says Amazon Web Services executive
“AI is a wonderful thought partner — but it’s not a tastemaker,” says AWS marketing chief Julie White in an interview with Euronews Next.
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European CMO of the Year: Chief marketers compete at Cannes Lions
From L’Oréal and Ferrari, to LEGO and Gymshark, 29 senior marketing leaders are competing for the inaugural European Chief Marketing Officer of the Year award at Cannes Lions.
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