Tag: matcha boom
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The great matcha rivalry: Can Japan’s centuries-old tradition hold its own against China’s scale?
From New York to London, the world cannot seem to get enough matcha. The boom has revived Japan’s tea industry but also exposed the limits of its supply. Now China, already the world’s biggest producer, sees an opportunity to scale up.
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Japan’s matcha boom a boon for tea farmers
Japan is a nation of tea drinkers and famous for matcha. The super food has become a hit on social media around the world, in part due to its bright green color. Farmers are enjoying the hype.
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