Tag: nike’s
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Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop
Nike is deepening its restructuring under CEO Elliott Hill as its woes in China intensify, announcing a plan to cut more jobs and shake up its global business divisions after the sportswear giant projected a surprisingly steep drop in full-year revenue.The tepid forecast on Thursday (Oct 1) underscored that N
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What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
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Nike’s World Cup play: take on Adidas and revitalize the brand
NEW YORK, June 11 : As the World Cup kicks off, Nike and Adidas are competing on and off the field.Nike needs a win. The soccer tournament, this year held partly on the U.S. company’s home turf, comes two years into CEO Elliott Hill’s turnaround push. Market share has eroded, the company expects sales to…
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