Tag: rules, retail
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AI-generated ads should be exempt from EU transparency rules, retail association says
LONDON, June 19 : Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt AI-generated advertisements from the bloc’s new regulation requiring disclosure of AI use.The European Union AI Act, which enters into force o
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