Britain sees boom in hairpieces for men

In London, more and more men looking for a fuller head of hair are steering clear of hair transplants and choosing a non-surgical alternative: the hairpiece.

SocietyUnited Kingdom

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Men are increasingly turning to artificial hair systems to deal with hair loss. Ben Salgut, 39, has been wearing a custom hairpiece for years to cover thinning areas. At first, he worried about how others would react, but he says most people did not even notice.

According to a London hair clinic, demand for artificial hairpieces has risen by 40 to 45% over the past two years. The treatment, carried out about once a month, is time-consuming and costly. For Salgut, however, the result is worth it: he says the hair system has given his confidence a significant boost.

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