France fines Boohoo €2.3 million over deceptive discounts on website
A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. REUTERS/Dado Ruvic/Illustration
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PARIS, Aug 20 : France’s consumer watchdog fined British fast-fashion retailer Boohoo €2.3 million ($2.69 million) for deceptive practices such as fake discounts on its website, it said on Thursday.
Boohoo exaggerated the discounts it was offering, giving shoppers a false impression of the savings they were making, the DGCCRF (Directorate-General for Competition, Consumer Affairs and Fraud Control) said in a statement.
Of the promotions analysed by the watchdog, 40 per cent were not real price reductions, 7 per cent were a lower reduction than advertised, and 48 per cent were in fact a price increase, it said.
Boohoo also used terms like “leather” or “suede” to sell synthetic products, going against French rules on product labelling, the regulator said.
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Boohoo did not immediately reply to a request for comment.
The French government has led a crackdown on online fast-fashion businesses, particularly targeting Chinese platforms Shein and Temu, and lawmakers in June passed an anti-fast-fashion law imposing fines on what they called “disposable” clothing.
($1 = 0.8543 euros)
Source: Reuters
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