YouTube unveils AI creator tools, shopping features at annual event
Teenagers pose for a photo while holding smartphones in front of a Youtube logo in this illustration taken September 11, 2025. REUTERS/Dado Ruvic/Illustration
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Sept 23 : Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalized viewer features on Wednesday at its annual Made on YouTube event in New York City.
Here are some details:
• The new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails and testing up to three video cuts.
• A Gemini-powered assistant in Shorts and YouTube Create will also help edit clips, trim pauses and sync music.
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Buzzword
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Mini Sudoku
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Mini Crossword
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Word Search
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• The video platform is testing opt-in AI comment moderation that adapts to creators’ preferences. It will also combine voice and facial detection in its likeness-protection tools.
• The company will expand its YouTube Shopping affiliate program to 35 countries by year-end, with more than 1.3 million creators already enrolled.
• Creators in India and Brazil will soon be able to tag Amazon products, while product tags will show localized offers to viewers in different markets.
• YouTube will introduce Custom Feeds for U.S. users on web, mobile and TV, allowing them to save homepage tabs tailored to interests such as documentaries or DIY videos.
• Its Ask YouTube feature will add shopping queries and follow-up questions, including product-comparison tables and voice commands for TV users.
Source: Reuters
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