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- Meta announced Muse for Small Business, a version of its popular AI agent designed for the workplace.
- While it’s historically been reliant on digital ads, Meta is pushing into the business world with AI.
- The stock is up 25% this month.
Jolly, the mascot for the Muse AI agent, during the Meta Connect event in Menlo Park, California, US, on Thursday, Sept. 24, 2026. Minh Connors | Bloomberg | Getty Images
Coming off the successful launch of its Muse AI agent, Meta is now pushing its new artificial intelligence service into the business world.
Meta on Tuesday unveiled Muse for Small Business that connects its agent to popular software from companies like Asana, Zoom, Intuit, Box, Canva and Salesforce’s Slack. The agent can also link to Meta ad accounts and professional Instagram and Facebook profiles.
The company didn’t offer details on pricing, but referred at the bottom of its blog post to the existing Muse app, which is free with usage limits and available on a subscription basis beyond that.
The news follows the company’s Monday announcement that it will launch a new enterprise platform, poaching MongoDB CEO CJ Desai to run it. That platform will include a Muse agent, business agent and a coding tool.
Meta has enjoyed a banner month on Wall Street, with the stock up 25% in September, though it sold off some the past two trading days. The momentum followed the Sept. 8 rollout of Muse, which shot up to the top of Apple’s App Store, surpassing ChatGPT. Evercore’s Mark Mahaney told CNBC he expects Muse to reach 100 million users within six to 12 months.
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“Give Muse a goal — like running your business or finding new customers — and it gets it done,” the company said in Tuesday’s post.
Long reliant on digital ads for almost all of his company’s revenue, Meta CEO Mark Zuckerberg has committed to finding business opportunities with AI, especially after paying billions of dollars last year for top AI talent, most notably Scale AI founder Alexandr Wang, who’s leading the company’s efforts. Wang’s group started launching new AI models under the Muse Spark family in April.
At Meta Connect last week, Zuckerberg described Muse as the “centerpiece” of his AI strategy.
Meta’s latest announcement comes at the same time that OpenAI is holding its developer day. It’s the latest sign that the company intends to take on OpenAI and rival Anthropic in the enterprise.
The social media giant already has a strong foothold when it comes to small businesses, as 200 million of them can be found on Facebook, the company says.
“Small businesses have been growing on our apps for nearly two decades,” Meta said in the blog post. “They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”
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