Tag: franchisees
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US lawmakers, in letter, question McDonald’s CEO about algorithmic pricing practices
Nov 3 – US Senator Elizabeth Warren and four other lawmakers questioned McDonald’s use of algorithmic pricing tools in a letter to CEO Chris Kempczinski, which the lawmakers shared with Reuters.The letter, dated November 2, cites a Reuters story from September 29 that found McDonald’s uses machine learnin
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Inside McDonald’s push to have AI price your Big Mac
NEW YORK, Sept 29 : McDonald’s is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny. One pricing factor supercharged by AI: an estimate of
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