Digital WorldMiddle East
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Digital WorldMiddle Easthttps://p.dw.com/p/5M6GF
Why do flight, hotel and ride-hailing prices keep changing? Growing concerns over personalized pricing, AI pricing and consumer data tracking are putting the spotlight on how companies set prices online. As regulators in the EU and beyond examine the practice, critics warn that algorithms could be reshaping what different customers pay for the same product or service, raising new questions about transparency and fairness in the digital economy.
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