Can alcohol-free wine save European wineries?

Alcohol-free wine is still a niche product, but it is growing fast. In Austria, one family winery now produces and exports alcohol-free wine to 26 countries — more than its regular wine.

LifestyleAustria

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As alcohol consumption declines across Europe, a growing number of wineries are betting on a rapidly expanding market: alcohol-free wine. In Austria‘s Burgenland region, one family-run winery has transformed an experimental idea into a global business, now exporting to dozens of countries and producing more non-alcoholic wine than traditional varieties.

From vineyards near Vienna to a specialty alcohol-free drinks store in Paris, changing consumer habits are reshaping the wine industry. Advances in dealcoholization technology and rising demand from health-conscious and flexible drinkers are driving growth in markets ranging from North America to Europe. But can alcohol-free wine deliver the quality and character wine lovers expect, and could it help secure the wine sector’s future?

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