For Gen Z, bird-watching is booming

Bird-watching is one of the world’s fastest-growing hobbies — and Gen Z is leading the charge. As a booming industry takes flight, we explore how birds are benefiting in real life.

Nature and EnvironmentGlobal issues

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Nature and EnvironmentGlobal issueshttps://p.dw.com/p/5OL5O

Bird-watching has become cool. Fueled by TikTok, Instagram and apps like eBird, a new generation is turning bird spotting into a global obsession.

On the outskirts of Berlin, sightings of relatively rare birds spark instant alerts. Gen Z enthusiasts are treating nature like a real-world treasure hunt. But this is more than a social media trend. Every sighting logged by hobby birders contributes valuable data that researchers use to track species and help protect sensitive habitats.

As bird-watching booms across age groups and countries, this story explores how a pastime once seen as niche is becoming a powerful force for conservation, community and connection with nature — and benefiting birders’ physical and mental health to boot.

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