French soccer club Paris Saint Germain partners with Google on AI
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Aug 3 : Paris Saint Germain (PSG) – the reigning French soccer champions and winner of last season’s European Champions League – has struck a partnership deal with Google, it said on Monday.
• Google Gemini will become PSG’s official AI assistant, while Google Pixel will become the official smartphone of PSG, said PSG in a statement on its website.
• PSG will also set up a Google space at its stadium in Parc des Princes, Paris.
• Soccer teams and sport in general are increasingly using AI to assess data and create content for their social media channels.
• In 2025, the English Premier League and Microsoft announced a five-year partnership whereby Microsoft’s Copilot would be used in the league’s digital platforms to provide quick facts and statistics about matches.
Source: Reuters
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