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- Salesforce and Anthropic on Wednesday expanded their strategic partnership and unveiled “Claudeforce,” a new way for salespeople to work within Anthropic’s product.
- The announcement marks the first time that Salesforce has ever added its “force” suffix at the end of another company’s product.
- “We’re delivering a dynamic interface that thinks, reasons, and acts,” Salesforce CEO Marc Benioff said in a statement.
Marc Benioff, chief executive officer of Salesforce Inc., during an interview on “The Circuit with Emily Chang” in San Francisco, California, US, on Friday, April 25, 2025. David Paul Morris | Bloomberg | Getty Images
Salesforce and Anthropic on Wednesday expanded their strategic partnership and unveiled “Claudeforce,” a new way for salespeople to access critical data directly from inside Anthropic’s Claude chatbot.
Claudeforce is launching as a plugin with 37 pre-built sales skills that will allow Claude users to compose emails, update records and take other relevant actions, according to a release. The companies said they plan to introduce more integrations across Claude, Salesforce and its messaging platform Slack in the future.
“By fusing Claude’s extraordinary reasoning with the trusted data, workflows, and governance every enterprise runs on, we’re delivering a dynamic interface that thinks, reasons, and acts,” Salesforce CEO Marc Benioff said in a statement. “This is how every business will run.”
Wednesday’s announcement marks the first time that Salesforce has ever added its “force” suffix at the end of another company’s product name.
Salesforce and its software peers have been under pressure as investors question whether AI tools from companies like Anthropic and OpenAI will replace them. Salesforce shares are down about 22% this year after dropping 20% in 2025. The Nasdaq, meanwhile, is up about 35% since the end of 2024.
Anthropic primarily sells its Claude models and products to other businesses and has experienced a period of explosive growth this year. The company recently told investors that its annualized revenue run rate hit $65 billion at the end of July, a sevenfold increase from a year ago.
“Through this partnership, companies can point Claude at the customer information and business context that they’ve been building in Salesforce for decades — surfacing the insights that really matter and helping their businesses run more efficiently and grow more quickly,” Anthropic CEO Dario Amodei said in a statement.
Claudeforce is available to a select group of pilot customers, and it will launch in a preview capacity next month, the companies said. Additional pre-built skills will be available later this year.
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