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Versant agrees to buy golf simulator company Full Swing for $530 million Mon, Jul 6th 2026
Private equity in youth sports draws bipartisan scrutiny in CongressTue, Jun 30th 2026
NBA targets Asian resurgence with technology and talent push Fri, Jun 26th 2026watch now
TikTok and YouTube are reinventing how young fans watch sportsThu, Jun 25th 2026
TikTok and YouTube are reinventing sports viewership. Broadcasters take noteThu, Jun 25th 2026watch now
watch nowVIDEO07:00FIFA stands to make $4 billion from the 2026 World Cup, says WashU’s Patrick RisheMon, Jun 22nd 2026watch now
watch nowVIDEO07:09Sports is driving a large part of the entertainment economy, says Activate CEO Michael WolfThu, Jun 18th 2026watch now
watch nowVIDEO08:31CNBC to simulcast 11 WNBA games this seasonWed, Jun 17th 2026
More in Sports Media
CNBC to wade further into live sports with 11 simulcast WNBA gamesAlex Sherman|Jessica GoldenWed, Jun 17th 2026watch nowVIDEO06:48World Cup reveals value of sports media rights is resetting in Asia, says AnalystThu, Jun 11th 2026watch nowVIDEO02:39NBA Finals break game 3 viewing record for ABC and ESPNThu, Jun 11th 2026watch nowVIDEO07:21Bruin Capital CEO George Pyne on appetite for live sports: Sports is having a momentThu, Jun 11th 2026watch nowVIDEO02:09NBA Finals draws record demand in most-watched series since 2018Alex ShermanWed, Jun 10th 2026watch nowVIDEO07:09Sports has become the antidote for AI, says Monumental Sports CEO Ted LeonsisTue, Jun 2nd 2026NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning Justina LeeMon, Jun 1st 2026watch nowVIDEO07:35Boardroom CEO Rich Kleiman: 2026 NBA Finals could be the highest rated in a long timeMon, Jun 1st 2026watch nowVIDEO11:18VaynerMedia CEO Gary Vaynerchuk on Knicks mania, prediction markets and state of media businessThu, May 28th 2026watch nowVIDEO06:20U.S. Soccer Federation CEO on the 2026 World Cup, MLS TV rights deal and future of U.S. soccerTue, May 26th 2026watch nowVIDEO09:00Making a bet on ‘Game 7’: McLaren Racing CEO and NHL legend Mark Messier on investing in sportsTue, May 19th 2026watch nowVIDEO02:00NFL presses CFTC on prediction marketsFri, May 15th 2026watch nowVIDEO04:09NASCAR COO Ben Kennedy on new San Diego course: U.S. Navy is bringing out all the bells and whistlesThu, May 14th 2026At TV upfronts, AI is in and corporate shuffles are reshaping the lineupLillian RizzoTue, May 12th 2026Billion-dollar bets: Global investors chase Indian Premier League to ride booming cricket economy Priyanka SalveFri, May 8th 2026CNBC Sport: Media ‘upfront’ advertising presentations have become an NFL showcaseAlex ShermanThu, May 7th 2026France is fan favorite for the FIFA World Cup. But AI is backing another nation for glory, says BofASawdah BhaimiyaThu, May 7th 2026watch nowVIDEO03:48Shaquille O’Neal and Authentic Brands’ Jamie Salter on new professional dunking leagueWed, May 6th 2026Pricey NFL, NBA ownership stakes are pushing investors to smaller leagues and driving valuations upAlex ShermanThu, Apr 30th 2026Comcast beats revenue, earnings expectations as broadband losses improve Lillian RizzoThu, Apr 23rd 2026Netflix was long ‘a builder not a buyer.’ Is that era over?Lillian RizzoFri, Apr 17th 2026Iran team is ‘coming for sure’ to 2026 World Cup in U.S., says FIFA President InfantinoIan ThomasWed, Apr 15th 2026DOJ launches probe into NFL over media rights packages and antitrust concernsLillian Rizzo|Ryan RuggieroThu, Apr 9th 2026Amazon debuts Masters coverage, becoming the golf tournament’s fourth-ever media partnerAlex ShermanThu, Apr 9th 2026














