Starbucks Korea staff form union after ‘Tank Day’ campaign fiasco
Starbucks Korea sparked uproar when it ran a “Tank Day” reusable cup promotion on May 18, the 46th anniversary of the deadly Gwangju uprising.
An empty Starbucks store in Seoul, South Korea, May 26, 2026. (Photo: REUTERS/Kim Hong-Ji)
Read a summary of this article on FAST.
Get bite-sized news via a new
cards interface. Give it a try.
Click here to return to FAST
Tap here to return to FAST
FAST
SEOUL: Workers at Starbucks Korea have formed a labour union, the company confirmed on Sunday, following a marketing fiasco that evoked painful memories of a 1980 government crackdown on pro-democracy activists.
Starbucks Korea, the coffee giant’s third-largest market after the United States and China, sparked uproar when it ran a “Tank Day” reusable cup promotion on May 18 – the 46th anniversary of the Gwangju uprising in which 165 civilians were killed, according to the official toll.
It led to the resignation of Starbucks Korea’s chief executive and the early closure of the chain’s more than 2,000 stores nationwide – for staff education sessions on the historical significance of the uprising last month.
In a statement posted Thursday on the website of the Korean Federation of Chemical, Textile and Food Workers’ Unions, the newly formed group said workers had decided to unionise so they could “protect” their rights and “work with sincerity and pride”.
Guess Word
Crack the word, one row at a time
Buzzword
Create words using the given letters
Mini Sudoku
Tiny puzzle, mighty brain teaser
Mini Crossword
Small grid, big challenge
Word Search
Spot as many words as you can
The union said that despite repeated demands to improve workplace conditions – including mounting protest phrases on trucks – the company had “ultimately ignored partners’ demands, instead unilaterally introducing even more burdensome promotional events”.
The statement did not mention the Tank Day promotional event.
“The time has come for us to assert our rights and re-establish labour-management relations on an equal footing,” it added.
A Starbucks Korea official told AFP on Sunday, without disclosing how many workers had joined the union, that the company will “continue to engage with the labour union in accordance with the relevant laws and regulations”.
Starbucks Korea employs around 23,000 people.
The labour union is the first of its kind at Starbucks Korea since the chain launched in the country in 1999.
The so-called Tank Day controversy led to a “sharp decline in sales” in the early days of the scandal, according to the operator.
Only a small proportion of the company’s operated stores are unionised in the US and are represented by Starbucks Workers United.
Source: AFP/ac
Sign up for our newsletters
Get the CNA app
Stay updated with notifications for breaking news and our best stories
Get WhatsApp alerts
Join our channel for the top reads for the day on your preferred chat app
Get bite-sized news via a new
cards interface. Give it a try.
Click here to return to FAST
Tap here to return to FAST
FAST
About The Author
