Tag: bmw
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Ferrari’s marketing boss quits after backlash over first EV
The man who shaped Ferrari’s image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.
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Chinese EV makers are reshaping the auto industry. Can legacy brands catch up?
As Chinese EV manufacturers expand worldwide, legacy automakers face growing pressure to compete on technology, scale and cost.
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BMW warns of ‘significant’ profit decline as shares fall 7%
The German luxury carmaker lowered its profit outlook for 2026 as sales slump in China and the conflict in the Middle East weighs on energy prices and consumer confidence.
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