Tag: nike
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7 reasons why G-Dragon is still K-pop’s ultimate fashion icon, 20 years on
From becoming Chanel’s first Asian global ambassador to creating sold-out Nike sneakers, G-Dragon has spent two decades breaking fashion rules – and inspiring a generation of K-pop stars to do the same.
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Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop
Nike is deepening its restructuring under CEO Elliott Hill as its woes in China intensify, announcing a plan to cut more jobs and shake up its global business divisions after the sportswear giant projected a surprisingly steep drop in full-year revenue.The tepid forecast on Thursday (Oct 1) underscored that N
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What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
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Mbappe boosts On’s brand visibility, but hurdles to soccer success remain
NEW YORK, Sept 18 : On Holding made a splashy entry into soccer on Friday by signing French star Kylian Mbappe, a move that raised the Swiss running shoe brand’s profile as it pushes into the sport.But On faces difficulties in its bid to translate the high-profile partnership into a sales boost in the competi
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Mbappe leaves Nike, signs with On as Swiss sportswear maker forays into soccer
Sept 18 : French soccer star Kylian Mbappe has ended a two-decade partnership with Nike to join fast-growing Swiss sportswear brand On, giving the Roger Federer-backed company a marquee name for its push into soccer and handing the US giant another high-profile defection.The financial terms of the deal have n
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Mbappe leaves Nike, signs with On as it forays into soccer
Sept 18 : French soccer star Kylian Mbappe has ended his two-decade-long partnership with Nike and signed with Swiss sportswear brand On, the latest blow for the American brand as newer rivals gain ground in the athletic footwear market.On plans to launch its first football boots in 2027, and also named forme
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Swiss sportswear brand On signs French footballer Mbappé from Nike
Sept 18 : Sportswear brand ON Holding has signed Kylian Mbappé as it enters the soccer market, snapping up the French player from Nike, the company said on Friday, sending its US-listed shares 5 per cent higher in premarket trading.On, which along with other upstart brands has taken market share from an aili
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Nike and Adidas are back in the running shoe race
On and Hoka seized their chance when the sportswear giants lost ground. Now Nike and Adidas are accelerating again – and the challengers are starting to slow.
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7-Eleven sues Nike over Air Max with Slurpee maker’s colours
7-Eleven said Nike’s upcoming Air Max 95 shoe features a “confusingly similar imitation” of the company’s tri-colour stripe branding.
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Adidas edging Nike in World Cup sales boost, data show
NEW YORK, June 24 : As the World Cup brand battle heats up, sportswear giant Adidas appears to be getting a bigger boost than rival Nike, early data show.Both companies are investing heavily in the tournament, but Nike is relying on it for sales and visibility as it tries to right its ship amid years…
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