Tag: nike
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Nike CEO Elliott Hill on the race to revive the world’s biggest sportswear brand: ‘We’re here to win’
Nike’s veteran chief executive returned from retirement to revive a company that had lost momentum. The task, he admits, is proving tougher than expected.
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G-Dragon and Nike collaborate on World Cup collection for South Korea
As part of its X2 project, Nike has partnered with seven organisations from seven countries to launch capsule collections, with K-pop star G-Dragon’s fashion line, Peaceminusone, representing South Korea.
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Nike’s World Cup play: take on Adidas and revitalize the brand
NEW YORK, June 11 : As the World Cup kicks off, Nike and Adidas are competing on and off the field.Nike needs a win. The soccer tournament, this year held partly on the U.S. company’s home turf, comes two years into CEO Elliott Hill’s turnaround push. Market share has eroded, the company expects sales to…
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